The main purpose of a website is to generate sales or enquiries so if your site is not delivering these results then changes may have to be made.

Check your websites analytics to examine its bounce rate and what the average time spend is and if these are low then you must improve your understanding of your target audience in order to increase conversion rates for traffic.

The main factors to assess are whether visitors are finding what they need quickly when landing on your homepage or are they leaving almost immediately because of issues such as navigational problems.

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